Course content
For more detailed information please
- visit our German site Social Media Management or
- have a look in the EWS course description Social Media Management.
Profile
The aim of this broad-based study programme is the training of assistants and junior managers for the web-based consumer communication of companies using a variety of social media tools.
The pillars of the programme are an extensive knowledge of social media tools, a solid business administration background, interdisciplinary analysis and thinking, advanced skills in two foreign languages, computer literacy as well as training of soft skills (team-orientation, motivation, reliability, etc.)
Duration
6 semesters, full-time programme, including one semester abroad and a minimum of 4 months of work placement(s)
Language of instruction
German, partially English, in the 5th semester
Diploma
Business Studies and Social Media Management – EWS
