Course content

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The aim of this study programme is the training of entrepreneurs and junior managers for the event management business and marketing/PR departments of international companies.

The pillars of the course are a solid business administration background, event management (including event marketing and project management), computer literacy (web-design, homepage animation, multimedia applications), advanced skills in English and a second foreign language.


6 semesters, full-time programme, including one semester abroad and a minimum of 4 months of work placement(s)

Language of instruction

German, partially English in the 5th semester


Business Studies and Event Management