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Enhanced Digital Competencies
for Business Usage

EnDigiCom is a cofunded ERASMUS+ KA 2 Vocational Training Strategic Partnership (2017-1-AT01-KA202-034999) which focuses on the improvement of digital skills within companies, mostly SMEs, and VET providers because the labour market is looking intensively for qualified personnel with digital competencies and the professional use of social media tools. European employability is the goal of EnDigiCom and the project partners.

EnDigiCom is intended to address the lack of personnel with suitable Social Media competencies in SMEs. The overall project aim is the further development of vocational training provisions for organizations who seek to train their staff to master the daily challenges including the professional use of Social Media tools.

EnDigiCom has 7 project partners from AT, FR, GE, BE and SL who have already worked together on several international occasions and have extensive experience in EU projects:

  • 4 educational partners focusing on VET and HE business programmes,
  • 1 partner (BUSINET) being an international educational organisation with some 100 VET and HE member institutes from 25+ countries enabling the project team to ascertain the widest possible dissemination of the project results internationally
  • 2 partners being Social Media experts who focus on corporate consulting to implement SM strategies as well as staff teaching and training. They will enrich the project team with their know-how and expertise and are responsible for the two learning activities.

EnDigiCom has a 2-year project duration from Oct. 2017 to Sept. 2019.

EnDigiCom will start by asking partners to reflect on existing programmes. A questionnaire will also be developed and sent to SMEs, in the different partner countries, to confirm the SM competences needed in the workplace. Results will inform continuing exchange and discussion as well as analysis and benchmarking actions that expect to result in a common denominator (syllabus) that can be used by all partners with a view to modernising and extending existing course curricula and programmes on the use of Social Media. Beyond this, during the second part of the project, the focus will be on testing the agreed syllabus through operating short courses for teaching and non-teaching staff working in the participating education and training institutes.

In terms of target audiences, in addition to the participating education and training institutes, and wider network members having a similar vocational or professional development focus (with access to wider audiences provided via Businet), we also consider individual students/learners – able to benefit from an enhanced skills set that is relevant to the needs of the labour market – as well as the business sector that will benefit from accessing better skilled VET graduates and, in some cases, from being able to access continuing development opportunities for existing staff.

Whilst the predominant focus of the EnDigicom project is an exchange of knowledge, experience and good practice, we do envisage some core outputs and outcomes, namely:

  • agreement on a robust set of key competences necessary to handle the daily duties of staff members having responsibility for Social Media tools and platforms within a workplace business environment;
  • model curriculum against which existing programmes and short courses can be reviewed/extended/modernised which will be tested/trialled (through short-courses being offered) prior to being finalised in EN-DE-FR-SI.

European employability integrating new SM competencies is the motivator for the project partners to launch this ERASMUS+ partnership, as there is a daily demand of SMEs to work internationally beyond national borders. Therefore, the international exchange of good practice and further development of our curricula on an international level is essential to the project.

While each partner has already been active to create national SM curricula and trainings, EnDigiCom, as a European co-funded project, will enable the partners to establish a common framework for those key-competencies on an international level.